Tag Archives: suggestive selling english

How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

Are your bar and restaurant servers the hospitality professionals your international guests expect them to be?

product knowledge 1 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Knowledge is power and, for Thailand’s hotels, restaurants and bars, Hospitality English Language Training combined with English product knowledge training can mean more profits. The problem is most Thai servers don’t have the Hospitality English Language skills or English product knowledge required to make informed recommendations to your international guests.

Having the ability to explain, in English, which ingredients are in a menu item, how the item is prepared and served, and which menu items ‘pair’ well together can allow your bar and restaurant servers to use different techniques and methods to  make  up-selling suggestions to  your international guests.

Suggesting extras such as salad with a steak, a carafe of wine instead of a glass or premium spirit brands instead of regular spirit brands not only builds your check averages but also improves the perception of your restaurant’s service delivery.  Guest feel taken care of when employees suggest items that enhance their dining experience.product knowledge 3 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

It has always been essential for Thailand’s bartenders and servers to be knowledgeable about the products they offer however, they cannot ‘Up-sell’, when they do not have the Hospitality English Language product knowledge they need to suggest your food and drink items to your international guests.

Today, it is important for your bar and restaurant Servers to understand how both food and drink menu items are served as the guest who wants to know how a dish is prepared, or what’s in a certain Thai curry, is just as likely to ask where a single malt Scotch is from, how a cocktail is made, or what the difference is between a Cappuccino and a Café au Lait.

“We don’t have time and our employees don’t need English product knowledge Training”

Other Thai hospitality businesses feel outsourcing English product training is an unnecessary cost as they already have a Human Resource Department or a Food and Beverage Manager who can speak some English. However, just because the Learning and Development Officer and F & B Manager can speak a little bit of English or is an expert at product knowledge it, doesn’t necessarily mean they have the skills to teach employees the effective  English language they need to successful ‘suggest and upsell’ to international guests.  Two different skill sets are required.

product knowledge 2 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Employee attitude to the ‘typical’ boring TEFL English lessons is usually the final reason why Thailand’s hospitality employers avoid investing in English Language training.   However with a bespoke ETC ‘Confidence in English’ Hospitality English Language Training Scheme focused upon Customer Service Excellence and Food and Beverage Employees  you servers will enjoy a multitude of fun and exciting  activities and games designed to accelerate learning.

It may take some time for your Thai employees to become comfortable with recommending your food and drink items, especially in English, however with a ‘Confident in English’ Hospitality English Language Training Scheme from ETC…English Training Courses your Bar & Restaurant Servers will soon become assured and confident that they are providing the correct information to your guests. Then all you have to do is remind them that increasing their product knowledge has a direct payoff in bigger checks, bigger tips and more satisfied customers!

Suggestive Selling Can Increase Your Revenues & Your Bottom-line — Significantly!

Training Restaurant 01 Suggestive Selling Can Increase Your Revenues & Your Bottom line — Significantly!ETC…English Training Courses are currently offering a 10 hour ‘Suggestive Selling English For Restaurant Servers’ course and we are offering this high season intensive English program for only 6500.00 Baht!

We’ve all had a hard year, and we’re all feeling it in our bottom-lines but thankfully, high season is  here! Now we have one final opportunity to salvage what we can from 2010 – but are your restaurant staff ready to make the most of each prospective sale?  Do they have the English suggestive selling skills they will need to substantially increase your revenue and increase your bottom-line?

A great number of studies have proven that the most motivated, effective and productive employees are those who’ve been given comprehensive training. They’re the best of the best.  They frequently have the biggest stake in the future of your business and repeat customers are a key part of that business.

But, without good service, few customers will return to a restaurant.   It is vital therefore that, during the upcoming high season, your restaurant servers do more than just wait on your customers.  He or she must also be a salesperson. They must do more than take orders and deliver food.  Your restaurant servers must also be selling a product – your restaurant and your menu, and suggestive selling is the most powerful tool your Wait Staff can use to do that.

Training Restaurant 02 Suggestive Selling Can Increase Your Revenues & Your Bottom line — Significantly!However, suggestive selling is not insisting that guests’ have one of everything on the menu; it is simply guiding their dining experience and making them feel comfortable and welcome. When a server suggests and asks questions about what guests like, the guests feels as if their best dining experience is in the interest of the server.  As a result, loyalty is quickly built and satisfied customers will return.

Our pre-high season 10 hour ‘Suggestive Selling English for Restaurant Servers’ program has therefore been designed so that your servers present and practice effective English suggestive selling language and learn vital English communication skills which will help them successfully meet your international guest’s expectations, build loyalty and most importantly – increase your revenue and improve your bottom-line!

So, contact us today  and help your wait staff recognise that when using English and suggestive selling –  ‘it’s not what you say, it’s how you say it’ which makes all the difference!