Tag Archives: hospitality english courses

Thailand 2012: The Year of English Speaking

Thailand’s English Speaking Year 2012 program was launched on the 26th December and the program is set to prepare Thai people for the ASEAN Community in 2015, in which the citizens of the ten ASEAN nations would be more connected.

Education Minister Worawat Ua apinyakul 150x150 Thailand 2012: The Year of English SpeakingThe English Speaking Year 2012 program aims to make Thailand ready to be a part of the ASEAN Community in 2015, because the English language will be major language spoken between  the  ASEAN member countries. Also, the program aims to raise the Thai people’s awareness of ASEAN.

According to Minister of Education Woravat Auapinyakul, English must play a key role in communication for Thais and the Ministry of Education will to place more emphasis on communication in English until the majority of the Thai people can communicate in English.

Britain’s former Prime Minister Tony Blair has also been busy promoting the new English Speaking Year 2012 program as he acted as an honorary English teacher at the Education Ministry on the 16th January January where he stated “How happy I am that Thailand decided to take the teaching of English seriously.  It makes sense as the world today is more and more one community and English is a universal language. So it is very sensible for the education system in Thailand to do this.” Tony Blair 150x150 Thailand 2012: The Year of English Speaking

As the migration of labour within Asean countries begins in 2015, career training and personal development are needed now, if Thai hospitality workers are to remain competitive.  However job skills alone are not the crucial factor in making Thai hospitality workers superior to Singaporeans or Malaysians – we need to improve their Hospitality English language skills too.

Mr Worawat, Minister of Education, has said the Ministry wants students to have the confidence to speak English without worrying too much about grammar.   Therefore from the 4th January, students, teachers, officials and government offices under the jurisdiction of the Education Ministry have started speaking English at least one day a week as part of The English Speaking Year 2012 program and they will complete activities which will give them opportunities to speak English and build up their confidence in using it without excessive concern about grammatical errors.

DSCF0579 150x150 Thailand 2012: The Year of English SpeakingWith ETC’s ‘Confidence in English’ Hospitality English Language Training Schemes (HELTS) how your employees  ‘perform’ On-The- Job  is emphasised rather than the ‘testing’ of what grammar knowledge the trainee has acquired in a classroom. ‘Confidence’ with service excellence Hospitality English language and professional development are our priorities as we believe it is our responsibily to help your employees communicate ‘confidently’ and realize they are part of the “global village”

HELTS “On-The-Job” training sessions create a positive learning and development environment as employees are encouraged to learn by doing; actively listening, questioning and problem-solving while also receiving helpful feedback. To do this our ETC Trainers first present the Hospitality English language to employees practicing pronunciation and fluency, and then Trainers demonstrate using the language “On-The-Job” in a realistic accelerated learning role-play.

ETC… Hospitality English Language Training Schemes (HELTS) are the difference between customer service excellence and mediocrity  So CONTACT US TODAY or check out our FACEBOOK PAGE to see how our unique ETC HELTS can help your employees become part of the ASEAN Community in 2015.

Japanese Companies are Turning to English Language for Help

Shinjuku District Tokyo Japan 150x150 Japanese Companies are Turning to English Language for HelpMajor Japanese businesses realise the importance of using English, if they are to compete in the expanding international market – do you?

Japan’s top online retailer Rakuten is trading Japanese for English as its official language – company wide – in preparation for an overseas expansion, a move “crucial for us to survive in this competitive industry,” said spokesman Hirotoshi Kato.

However the online giant is not the only Japanese firm to turn to the English language as it searches for overseas growth due to shrinking domestic markets.

During October 2010,  electronics maker Sharp announced they will adopt English as its official language, in its research and development division in Japan and Fast Retailing, which operates the cheap-chic Uniqlo brand, also plans to become a more global company, looking to increase its overseas sales ratio to more than 50% in 5 years from about 10% now.

Electronics giant Panasonic says about 80%  of its new recruits for white-collar positions will be foreigners in the financial year starting next April.  Kentaro Kakihana, leader of Panasonic’s global recruiting team, said the company was seeing “demand for more foreign colleagues to help develop products that suit various local needs”.

Electronics giant Sony, which is headed by Welsh journalist-turned-CEO Howard Stringer, says it has aggressively recruited engineers in emerging countries such as China and India in recent years.

But for Osamu Kishimoto, the general manager at Sony’s human resources development department, nationality is not an issue. “We are just looking for excellent talent.”

Talented and well trained English speaking employees are definitely an asset to any business and  well-structured, professionally delivered English training such as an ETC…Confidence in English program can help your business  survive and expand in this current economic climate.

ETC…English Training Courses  are committed to meeting and exceeding your expectations with innovative and effective Hospitality, Professional and Sales & Marketing English Language Training solutions.  So CONTACT US TODAY and see how our strategically designed English Training Courses will focus upon on the specific requirements your business needs to build and develop successful international guest, client and customer relationships.

read more at: asiaone.com

Make English Training an Investment, not an Expense

professional training 013 150x150 Make English Training an Investment, not an ExpenseMany business owners on Koh Samui agree that English training for staff is essential. After all, how can someone learn to drive when they haven’t been taught? However many business owners here on the island have become frustrated with English training, feeling that they’re “simply throwing money away”. But English training should be thought of as an investment, not a cost because, if done properly, with well-planned training sessions which are co-ordinated with a company’s objectives together with customer satisfaction as the primary goal, money spent on focused English training provides a beneficial return on investment.

It is also good to remember too that inadequate English training can result in higher turnover, a negative working environment and most important, unhappy guests. A business loses 68% of their customers as a result of an employee having an indifferent attitude. This indifference is typically the result of an ill-equipped, dissatisfied employee who does not have the motivation and English skills they need to do their job effectively. But merely sending employees off to be trained isn’t enough. Making certain employees hold on to the English skills they’re taught requires briefing, debriefing, monitoring and constant reinforcement by the owner.professional training 21 150x96 Make English Training an Investment, not an Expense

Those employees who are scheduled for English training courses need to be briefed prior to English training so they can appreciate why the English training is important and what will be expected of them afterward. Identifying the English training focus differs from job to job, from front of house to back of house, and from business to business. In reality, what might appear essential for an employee to learn from the owner’s point of view could be completely different from that of the customer’s perspective.

Because of this, it’s vital that business owners ascertain their customers’ requirements and evaluate if they’re being fulfilled as this information needs to be taken into account when preparing English training sessions and must obviously be passed on to trainees. Carrying out a variety of customer-service surveys can help discover these requirements, how effectively they’re being achieved, plus the areas in which employees are falling down and how they may be improved.

After English training sessions, employees need to be debriefed to make certain they learned the language they were meant to. Debriefing likewise helps reinforce the reasons why new language skills and training points are necessary. Most businesses will pay out thousands of baht on English language programs, but merely a small fraction of that amount – if any whatsoever – on monitoring and reinforcement. It’ takes 6 months to change an old behaviour pattern with a new one, but it is important to remember that in order for this to happen English training topics must be constantly monitored and reinforced.

professional training 031 150x99 Make English Training an Investment, not an ExpenseCustomers also provide reinforcement for employees, especially if employees recognise that customer satisfaction is higher than before the English training. If so employees are apt to make the continued effort to maintain those higher levels of customer satisfaction. Often the smile on a customer’s face is sufficient, but sometimes it’s going to necessary to perform customer-service surveys either verbally or via comment cards. This customer feedback needs to be passed on to employees too so can understand that the learned language and skills are making a difference.

Correctly trained employees are definitely an asset to any business. Which is why, well-structured, professionally delivered English training such as the ETC…Confidence in English programs plus proper monitoring and reinforcement saves time, costs and customers!

So contact us today and see how our strategically designed English Training Courses will focus upon on the specific requirements your business needs to build and develop successful international guest, client and customer relationships.