Tag Archives: Hospitality English

Thailand 2012: The Year of English Speaking

Thailand’s English Speaking Year 2012 program was launched on the 26th December and the program is set to prepare Thai people for the ASEAN Community in 2015, in which the citizens of the ten ASEAN nations would be more connected.

Education Minister Worawat Ua apinyakul 150x150 Thailand 2012: The Year of English SpeakingThe English Speaking Year 2012 program aims to make Thailand ready to be a part of the ASEAN Community in 2015, because the English language will be major language spoken between  the  ASEAN member countries. Also, the program aims to raise the Thai people’s awareness of ASEAN.

According to Minister of Education Woravat Auapinyakul, English must play a key role in communication for Thais and the Ministry of Education will to place more emphasis on communication in English until the majority of the Thai people can communicate in English.

Britain’s former Prime Minister Tony Blair has also been busy promoting the new English Speaking Year 2012 program as he acted as an honorary English teacher at the Education Ministry on the 16th January January where he stated “How happy I am that Thailand decided to take the teaching of English seriously.  It makes sense as the world today is more and more one community and English is a universal language. So it is very sensible for the education system in Thailand to do this.” Tony Blair 150x150 Thailand 2012: The Year of English Speaking

As the migration of labour within Asean countries begins in 2015, career training and personal development are needed now, if Thai hospitality workers are to remain competitive.  However job skills alone are not the crucial factor in making Thai hospitality workers superior to Singaporeans or Malaysians – we need to improve their Hospitality English language skills too.

Mr Worawat, Minister of Education, has said the Ministry wants students to have the confidence to speak English without worrying too much about grammar.   Therefore from the 4th January, students, teachers, officials and government offices under the jurisdiction of the Education Ministry have started speaking English at least one day a week as part of The English Speaking Year 2012 program and they will complete activities which will give them opportunities to speak English and build up their confidence in using it without excessive concern about grammatical errors.

DSCF0579 150x150 Thailand 2012: The Year of English SpeakingWith ETC’s ‘Confidence in English’ Hospitality English Language Training Schemes (HELTS) how your employees  ‘perform’ On-The- Job  is emphasised rather than the ‘testing’ of what grammar knowledge the trainee has acquired in a classroom. ‘Confidence’ with service excellence Hospitality English language and professional development are our priorities as we believe it is our responsibily to help your employees communicate ‘confidently’ and realize they are part of the “global village”

HELTS “On-The-Job” training sessions create a positive learning and development environment as employees are encouraged to learn by doing; actively listening, questioning and problem-solving while also receiving helpful feedback. To do this our ETC Trainers first present the Hospitality English language to employees practicing pronunciation and fluency, and then Trainers demonstrate using the language “On-The-Job” in a realistic accelerated learning role-play.

ETC… Hospitality English Language Training Schemes (HELTS) are the difference between customer service excellence and mediocrity  So CONTACT US TODAY or check out our FACEBOOK PAGE to see how our unique ETC HELTS can help your employees become part of the ASEAN Community in 2015.

Boost your social network profile with English Language Training!

ETC’s Hospitality English Language Training Schemes can help you connect with customers.

facebook 150x150 Boost your social network profile with English Language Training!With social networking sites such as Facebook, Google+ and Twitter you now have the potential to connect with millions of people who may be interested in your business and services.  Social networks have quickly become the new marketplace where you can engage with your existing customers directly and where you can attract new potential prospects easily.

Since the explosion of networking sites both your existing customers and your potential new customers are using sites such Facebook, Google+ and Twitter more and more in their day to day lives.  In fact, do  you know that:-

  • 78 per cent of consumers trust peer recommendations, only 14 per cent trust advertisements (Nielsen).
  • In 60 seconds, 695,000 status updates, 79,364 wall posts and 510,040 comments are published on social networking site Facebook (go-gulf.com 2011)
  • 177 million tweets are sent per day in the world (Buysellads 2011)
  • If Facebook were a country, it would be the world’s third largest and twice the size of the U.S. population (Facebook and world population data)
  • While the TV took 13 years to reach an audience of 500 million users, Facebook reached 100 million in 9 months (Socialnomics 2010).google plus logo12 150x150 Boost your social network profile with English Language Training!

Unfortunately however, as consumers become more confident in the usage of interactive media, Hotel Groups and Hospitality Management Companies are finding it more difficult to connect with consumers and must work harder to attract, engage and interact with them if they wish to encourage their customers to make bookings via sites such as Facebook, Google+ and Twitter.  Especially as:-

  • Social media now influences the brand perceptions and purchase decisions of 38 million people in the US (Businesswire 2011)
  • Companies like Dell make $6.5 million from Twitter sales (Guardian.co.uk)
  • Businesses such as MTV, Starbucks, Coca Cola, Oreo and Converse are engaging with more than 20 million users every day (Socialnakers 2011).
  • Top social game apps earn the reach of TVs top-rated shows. The engagement of an addictive game has the popular culture impact of Rock and Hollywood stature (#Socialgaming Astech SF 2011)
  • In the near future, we will no longer search for products and services. They will find us via social media (Socialnomics 2010)

twitter icon 150x150 Boost your social network profile with English Language Training!According to the statistic from the Internet World Stats, it is reported that the Internet users is growing at an explosive rate, with 480% growth during 2000 – 2011. Currently, there are a total of 2.095 billion internet users globally, of which 44% are in Asia accumulated to 922 million. It also shows that internet users in Thailand has totaled 18.3 million and projected to grow to 66.7 million users by this 2011.

Even Mr. Akapol Sorasuchart, the President of the Thailand Convention and Exhibition Bureau (TCEB), said recently “Social Media has been considered as the most effective tool and played a significant role in all business aspects. It is also accounted to the business-to-business platform. Many of business corporations have already jumped on the social media bandwagon in order to engage in two-way conversations with their customers and drives business success.”

How can ETC’s Hospitality English Language Training Schemes help you connect with your customers – daily?

DSCF02971 Boost your social network profile with English Language Training!Unfortunately, a full-time Hospitality English Language Training scheme still remains just another burden for many Hotel Groups & Hospitality Management Companies within Thailand.   These companies still believe “They don’t have the time”.  However this also means these same businesses are still unaware of the power a full-time Hospitality English Language Scheme has to ‘continually connect’ them with guests during their stay and long after they have left the property.DSCF0473 Boost your social network profile with English Language Training!

On a property level, hotels can ‘personally connect’ with guests by scheduling “On-the-Job” English Training sessions in areas of the property where guests can easily observe, and be encouraged to actively participate in, employee training sessions.  Once guests have left the property they can continue to monitor employee progression through the hotel website, Facebook Page and Google+ Circles as you update your social network profiles with images of “On-the-Job” English Training sessions; post comments on topics being taught and involve your customers in interactive English grammar games and quizzes.

DSCF0552 Boost your social network profile with English Language Training!By investing in employee educational development with a full-time ETC Hospitality English Language Training Scheme, hotels will not only be taking ‘social responsibility’ for the personal and professional development of their employees they can ‘connect’ daily with their customers.  So CONTACT US TODAY or check out our FACEBOOK PAGE to see how our unique ETC HELTS can help your business engage with your existing customers and  attract new ones!

How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

Are your bar and restaurant servers the hospitality professionals your international guests expect them to be?

product knowledge 1 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Knowledge is power and, for Thailand’s hotels, restaurants and bars, Hospitality English Language Training combined with English product knowledge training can mean more profits. The problem is most Thai servers don’t have the Hospitality English Language skills or English product knowledge required to make informed recommendations to your international guests.

Having the ability to explain, in English, which ingredients are in a menu item, how the item is prepared and served, and which menu items ‘pair’ well together can allow your bar and restaurant servers to use different techniques and methods to  make  up-selling suggestions to  your international guests.

Suggesting extras such as salad with a steak, a carafe of wine instead of a glass or premium spirit brands instead of regular spirit brands not only builds your check averages but also improves the perception of your restaurant’s service delivery.  Guest feel taken care of when employees suggest items that enhance their dining experience.product knowledge 3 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

It has always been essential for Thailand’s bartenders and servers to be knowledgeable about the products they offer however, they cannot ‘Up-sell’, when they do not have the Hospitality English Language product knowledge they need to suggest your food and drink items to your international guests.

Today, it is important for your bar and restaurant Servers to understand how both food and drink menu items are served as the guest who wants to know how a dish is prepared, or what’s in a certain Thai curry, is just as likely to ask where a single malt Scotch is from, how a cocktail is made, or what the difference is between a Cappuccino and a Café au Lait.

“We don’t have time and our employees don’t need English product knowledge Training”

Other Thai hospitality businesses feel outsourcing English product training is an unnecessary cost as they already have a Human Resource Department or a Food and Beverage Manager who can speak some English. However, just because the Learning and Development Officer and F & B Manager can speak a little bit of English or is an expert at product knowledge it, doesn’t necessarily mean they have the skills to teach employees the effective  English language they need to successful ‘suggest and upsell’ to international guests.  Two different skill sets are required.

product knowledge 2 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Employee attitude to the ‘typical’ boring TEFL English lessons is usually the final reason why Thailand’s hospitality employers avoid investing in English Language training.   However with a bespoke ETC ‘Confidence in English’ Hospitality English Language Training Scheme focused upon Customer Service Excellence and Food and Beverage Employees  you servers will enjoy a multitude of fun and exciting  activities and games designed to accelerate learning.

It may take some time for your Thai employees to become comfortable with recommending your food and drink items, especially in English, however with a ‘Confident in English’ Hospitality English Language Training Scheme from ETC…English Training Courses your Bar & Restaurant Servers will soon become assured and confident that they are providing the correct information to your guests. Then all you have to do is remind them that increasing their product knowledge has a direct payoff in bigger checks, bigger tips and more satisfied customers!

Suggestive Selling Can Increase Your Revenues & Your Bottom-line — Significantly!

Training Restaurant 01 Suggestive Selling Can Increase Your Revenues & Your Bottom line — Significantly!ETC…English Training Courses are currently offering a 10 hour ‘Suggestive Selling English For Restaurant Servers’ course and we are offering this high season intensive English program for only 6500.00 Baht!

We’ve all had a hard year, and we’re all feeling it in our bottom-lines but thankfully, high season is  here! Now we have one final opportunity to salvage what we can from 2010 – but are your restaurant staff ready to make the most of each prospective sale?  Do they have the English suggestive selling skills they will need to substantially increase your revenue and increase your bottom-line?

A great number of studies have proven that the most motivated, effective and productive employees are those who’ve been given comprehensive training. They’re the best of the best.  They frequently have the biggest stake in the future of your business and repeat customers are a key part of that business.

But, without good service, few customers will return to a restaurant.   It is vital therefore that, during the upcoming high season, your restaurant servers do more than just wait on your customers.  He or she must also be a salesperson. They must do more than take orders and deliver food.  Your restaurant servers must also be selling a product – your restaurant and your menu, and suggestive selling is the most powerful tool your Wait Staff can use to do that.

Training Restaurant 02 Suggestive Selling Can Increase Your Revenues & Your Bottom line — Significantly!However, suggestive selling is not insisting that guests’ have one of everything on the menu; it is simply guiding their dining experience and making them feel comfortable and welcome. When a server suggests and asks questions about what guests like, the guests feels as if their best dining experience is in the interest of the server.  As a result, loyalty is quickly built and satisfied customers will return.

Our pre-high season 10 hour ‘Suggestive Selling English for Restaurant Servers’ program has therefore been designed so that your servers present and practice effective English suggestive selling language and learn vital English communication skills which will help them successfully meet your international guest’s expectations, build loyalty and most importantly – increase your revenue and improve your bottom-line!

So, contact us today  and help your wait staff recognise that when using English and suggestive selling –  ‘it’s not what you say, it’s how you say it’ which makes all the difference!

Helpful Training Tips for Koh Samui Small Business Owners

training tips 1 Helpful Training Tips for Koh Samui Small Business OwnersWell-trained staff members are vital if your small business is going to survive this current global economy.  A great number of studies have proven that the most motivated, effective and productive employees are those who’ve been given comprehensive training. They’re the best of the best, and they frequently have the biggest stake in the future of your company.

In a perfect world, you would certainly have the ability to employ individuals who have already got the particular skills your business demands.  Having said that, occasionally here on Koh Samui,  the need for trained workers does outweigh the local supply.

This must certainly be when training becomes most vital as it not only gives your employees the professional or technical skills they need to do their job, but it also demonstrates that you’re committed to them and serious about taking them forward into the company’s future. This helps keep workers motivated and involved.

But how do you successfully launch an employee training program within your own company?  Below are some helpful tips for small business owners to consider:-
Consider The Cost:

Training is an investment, however for many small business owners cost is usually the main reason why it is often ignored or even considered optional.  However training must be regarded an investment in the future of the company and not as an unnecessary expense. Admittedly effective training is often a costly up front expense, however it is a vital a long-term investment in the continued development and growth associated with your human resources.

Determine Your Requirements:training tips 2 Helpful Training Tips for Koh Samui Small Business Owners

Like many small business owners you may not have limitless funds or even the time to carry out an employee training course, it is advisable therefore to determine ahead of time exactly what you want the focus of your training course to be. Take into account the skills which you needs now and those which your business will need in the future as these will undoubtedly give you the biggest return on your training investment. Ask yourself the question, “How is this training going to benefit my business?” Continue doing this as the needs of your business, and your employees, change.

Learn to Earn:

Some of your employees may believe that your training topics are not applicable to their role within your company and therefore may consider it a waste of time.  It is important therefore to encourage an environment of learning and earning. In today’s competitive economy, if a business doesn’t learn or adapt, it’s going to be left behind. However a business learns, and therefore earns, as its people learn. So explain to your employees that you are going to introduce a valuable training program, which will help further their careers and subsequently help them earn more.  But also tell that them that they too must continue to develop their skills and stay on top of their profession, especially if they, and the company, want to continue earning in the future. Once your employees have committed to learning your continued support must be provided, by supplying them with the relevant resources they will need to succeed.

Quality Counts:

If your training is to be effective then it is vital that you use quality instructors or trainers plus relevant resources and materials. Consider carefully the person you choose to deliver the training course as they will obviously have a impact on success of your efforts.  So whether your chosen trainer is a professional or just an experienced staff member it is important that they are aware of your needs; understand the training topic and have the ability to deliver exactly what your want in a way your employees will understand.  Appropriate training materials and resources are also important as your employees can refer to these valuable resources again once training is complete..

training tips 3 Helpful Training Tips for Koh Samui Small Business OwnersTraining Environment:

A suitable training environment is important if you want your employees to understand the training you are providing. Therefore arrange for training sessions to be held in an area which is quiet and spacious.  If possible equip your training area with a TV, computer and/or projector so your trainer can utilise visual resources and materials to reinforce vital training points.

Constant Reinforcement:

If training is to be effective you must not limit it to only new employees.  Arrange for training courses to be ongoing as this will help keep your employees’ fresh and their skill levels high. Constant reinforcement and questioning with regard to training topics will also motivate your staff to continue learning, growing and improving professionally.

ETC…English Training Courses  is committed to meeting and exceeding your expectations with innovative and effective Hospitality, Professional and Sales & Marketing English Language Training solutions.  So CONTACT US TODAY and see how our strategically designed English Training Courses will focus upon on the specific requirements your business needs to build and develop successful international guest, client and customer relationships.

Can Your Front of House Staff Explain Your Product to English Speaking Guests?

bigbuddajpg Can Your Front of House Staff Explain Your Product to English Speaking Guests?The main focus of many hospitality training programs must be the encouragement of Front of House staff to be more pro-active when it comes to anticipating the needs of guests and freely offering additional, relevant information.

However to be able to deliver pro-active hospitality services, Front of House employees must first have a very strong working understanding of their “product.”

This obviously means they must first be capable of answering the question: “What is our product?” Unfortunately a lot of employees nowadays believe that they are working in the “room rental” business. While it’s true that guests are in fact paying for “time” spent in your “space,” what they are actually purchasing is  their very own personal travel experience; an experience affected by the destination, location, local points of interest, attractions, and needless to say the hotel features and amenities outside of their room.

When Front of House staff understand their product , they can supply guests with the information and “local insider’s tips” which are important to any out of town visitor.  Unfortunately the majority of hotels and resorts today appear to put little, if any, energy into training their employees to understand the product. Maybe they believe that “the locals” ought to have this information already.

Elephant trekking Can Your Front of House Staff Explain Your Product to English Speaking Guests?Yet past experiences shows us that simply because an employee is a local resident it doesn’t necessarily mean they are automatically an expert.  Therefore, Managers and Human Resource Departments must work closely with their Front of House team by:

  • Outlining forthcoming community events and activities at pre-shift meetings.
  • Place a local and hotel events calendar in an area which is easily accessible by all staff.
  • Have Front of House Staff attend local area attractions and entertainment complexes.
  • Ask members of the local business community, who also provide services to your guests, to come and provide details to your employees.
  • Hotels with restaurants should hold in-house food tastings. It can also be beneficial to ask Chefs from other local, popular restaurants to come in and do the same.
  • Develop a product knowledge trivia questionnaire that will test your employees working understanding of your product.
  • Any time your guests have a new question or request, record the question plus the answers or solutions in a front desk log-book or give daily reports so that other staff can keep updated.
  • Large hotels and resorts, may find it more beneficial to ask representatives of each department, for example F&B, activities director, sales directors, to speak with front of house staff at departmental meetings so that any new or upcoming programs, services and events can be explained.

kohsamui tourism Can Your Front of House Staff Explain Your Product to English Speaking Guests?By simply delivering training session in the topic area associated with understanding your product, you will be supplying your Front of House team with the vital tools they need to enable them to not just answer guest questions, but likewise be able to pro-actively offer extra, useful information that will help to make your guest’s stay that much more fulfilling.

All of ETC’s  ‘Confidence in English’ Hospitality training programs include  sessions which focus  upon Koh Samui’s popular attractions  so contact us today and discover how an investment in an ETC…English Training Program can give your business a strong competitive edge and help develop your guest loyalty through customer care and guest satisfaction

Australian Government Considering TOEFL English Testing for Immigrants

Australia toefl article image 1 Australian Government Considering TOEFL English Testing for ImmigrantsThe Australian government’s dependence upon the IELTS test (International English Languate Testing System) to determine the English language level skills of would-be immigrants may soon becoming to an end as a recent reports say alternative exams, such as TOEFL (The Test of English as a Foreign Language) are now also being considered.

According to The Daily Gaurdian, an Australian newspaper has quoted an Immigration & Citizenship Department spokesman as saying that the minister in charge, Chris Evans, had written to ETS, the US company that produces Toefl, and other test providers to tell them of “his in-principal support for the acceptance of more than one English language test under the migration regulations”.

“We’re very hopeful. There’s really no objective reason why Toefl could not be confidently used in the Australian [immigration] context,” Eileen Tyson, an ETS representative in Australia, told the newspaper.

In 2008 immigration officials launched a review of the Ielts monopoly by inviting other test providers to make their case for recognition.

Last month Evans also revealed a new, scaled-down list of occupations that will be accepted under the skilled migration programme, a major route to settlement for foreign nationals. The number of eligible jobs has been reduced as part of a move by the government to match workers to higher-skilled and in-demand Australia May Accept TOEFL Qualifications Australian Government Considering TOEFL English Testing for Immigrantsemployment.

The new Skilled Occupation List has been compiled by Skills Australia, an independent body established by the government to assess workforce needs. “This list is designed to target occupations of longer-term economic value and will deliver highly skilled migrants while breaking the nexus between permanent residency and low-value education courses,” Evans said.

This is  great news for all Thai learners of English as a Foreign language, especially if you are considering working in Australia, or if you have an employee who would be a vital asset to your Australian business.  So why not contact us today and see how ETC… English Training Courses can help you prepare for your TOEFL test.

English – A Truly International Language For a Modern Era

English language is a broadly spoken language around the world. It is the principal language of numerous countries particularly Australia, Britain,Canada, USA to name but a few. English is also the official language of India too. Having over 2 billion speakers, English is regarded as one of the most commonly spoken languages on the planet and it’s the native language of over 350 million people! Such is it’s popularity the figure is constantly growing. It truly isthe language of globalization. It’s the language of international business and politics. It is the principal language used by almost all computer systems as well as the being the primary language of the Internet.

English became more widely used following World War II as America acquired it’s super power status and its dominance expanded across the world. With movies, songs and books becoming more popular in English, it has grown into a house hold language globally.

Learning English language can be straightforward but selecting the best English Training Company for your business can be challenging job. You have to make certain you employ the services of the best in the business. An English Training Company who has an appropriate immersion method towards English is essential. The trainer who delivers the English language program should use a wide variety of colourful and innovative visuals as this makes learning easier. It is also best if training sessions are presented by real native English speakers. No one can speak a English or express it better than a native! Merely looking at visuals will not benefit learners, listening to an actual English trainer is every bit as important..

Teaching English to Foreign Language learners however is not a straightforward task. Subsequently, ETC English Training Courses has a very unique approach to providing training in English language, adhering to many specifications to achieve it’s linguistic targets. Our customized approach is appropriate for a wide variety of learners as we use an effective curriculum and syllabus which is maintained so as to teach English in an productive and professional manner. To help make our English language training even more effective we use a multitude of mental exercises and activities in the training room and we implement various proven training methods derived from extensive research and experience.

English may be the dominant global language in communications, science, aviation, entertainment, radio and diplomacy, it may also be the lingua franca of the modern era however English has also become an essential operating tool for many companies within Thailand’s Business and Tourism Industries. Subsequently the ability of your employees to speak and understand English is vital but you can rest assured that ETC…English Training Courses is a modern English Training Company which is truly up for the challenge!

English Language Training Programs for Asias Hospitality Industry

The Hotel & Tourism industry in Asia is growing rapidly and with that growth comes demand for employees with the right skills and English language is an essential and daily requirement.

With our dedicated team of trainers and tailored course system, Etc are uniquely positioned to provide a new type of English Training for the Hospitality Industry.

We focus on teaching the same English that your guests speak, allowing your staff to communicate confidently, without the trappings of grammar rules or boring textbooks.
Your staff will become more fluent, learning new language skills whilst enjoying their training through fun filled activities and team based motivation!