Tag Archives: english courses

Boost your social network profile with English Language Training!

ETC’s Hospitality English Language Training Schemes can help you connect with customers.

facebook 150x150 Boost your social network profile with English Language Training!With social networking sites such as Facebook, Google+ and Twitter you now have the potential to connect with millions of people who may be interested in your business and services.  Social networks have quickly become the new marketplace where you can engage with your existing customers directly and where you can attract new potential prospects easily.

Since the explosion of networking sites both your existing customers and your potential new customers are using sites such Facebook, Google+ and Twitter more and more in their day to day lives.  In fact, do  you know that:-

  • 78 per cent of consumers trust peer recommendations, only 14 per cent trust advertisements (Nielsen).
  • In 60 seconds, 695,000 status updates, 79,364 wall posts and 510,040 comments are published on social networking site Facebook (go-gulf.com 2011)
  • 177 million tweets are sent per day in the world (Buysellads 2011)
  • If Facebook were a country, it would be the world’s third largest and twice the size of the U.S. population (Facebook and world population data)
  • While the TV took 13 years to reach an audience of 500 million users, Facebook reached 100 million in 9 months (Socialnomics 2010).google plus logo12 150x150 Boost your social network profile with English Language Training!

Unfortunately however, as consumers become more confident in the usage of interactive media, Hotel Groups and Hospitality Management Companies are finding it more difficult to connect with consumers and must work harder to attract, engage and interact with them if they wish to encourage their customers to make bookings via sites such as Facebook, Google+ and Twitter.  Especially as:-

  • Social media now influences the brand perceptions and purchase decisions of 38 million people in the US (Businesswire 2011)
  • Companies like Dell make $6.5 million from Twitter sales (Guardian.co.uk)
  • Businesses such as MTV, Starbucks, Coca Cola, Oreo and Converse are engaging with more than 20 million users every day (Socialnakers 2011).
  • Top social game apps earn the reach of TVs top-rated shows. The engagement of an addictive game has the popular culture impact of Rock and Hollywood stature (#Socialgaming Astech SF 2011)
  • In the near future, we will no longer search for products and services. They will find us via social media (Socialnomics 2010)

twitter icon 150x150 Boost your social network profile with English Language Training!According to the statistic from the Internet World Stats, it is reported that the Internet users is growing at an explosive rate, with 480% growth during 2000 – 2011. Currently, there are a total of 2.095 billion internet users globally, of which 44% are in Asia accumulated to 922 million. It also shows that internet users in Thailand has totaled 18.3 million and projected to grow to 66.7 million users by this 2011.

Even Mr. Akapol Sorasuchart, the President of the Thailand Convention and Exhibition Bureau (TCEB), said recently “Social Media has been considered as the most effective tool and played a significant role in all business aspects. It is also accounted to the business-to-business platform. Many of business corporations have already jumped on the social media bandwagon in order to engage in two-way conversations with their customers and drives business success.”

How can ETC’s Hospitality English Language Training Schemes help you connect with your customers – daily?

DSCF02971 Boost your social network profile with English Language Training!Unfortunately, a full-time Hospitality English Language Training scheme still remains just another burden for many Hotel Groups & Hospitality Management Companies within Thailand.   These companies still believe “They don’t have the time”.  However this also means these same businesses are still unaware of the power a full-time Hospitality English Language Scheme has to ‘continually connect’ them with guests during their stay and long after they have left the property.DSCF0473 Boost your social network profile with English Language Training!

On a property level, hotels can ‘personally connect’ with guests by scheduling “On-the-Job” English Training sessions in areas of the property where guests can easily observe, and be encouraged to actively participate in, employee training sessions.  Once guests have left the property they can continue to monitor employee progression through the hotel website, Facebook Page and Google+ Circles as you update your social network profiles with images of “On-the-Job” English Training sessions; post comments on topics being taught and involve your customers in interactive English grammar games and quizzes.

DSCF0552 Boost your social network profile with English Language Training!By investing in employee educational development with a full-time ETC Hospitality English Language Training Scheme, hotels will not only be taking ‘social responsibility’ for the personal and professional development of their employees they can ‘connect’ daily with their customers.  So CONTACT US TODAY or check out our FACEBOOK PAGE to see how our unique ETC HELTS can help your business engage with your existing customers and  attract new ones!

How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

Are your bar and restaurant servers the hospitality professionals your international guests expect them to be?

product knowledge 1 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Knowledge is power and, for Thailand’s hotels, restaurants and bars, Hospitality English Language Training combined with English product knowledge training can mean more profits. The problem is most Thai servers don’t have the Hospitality English Language skills or English product knowledge required to make informed recommendations to your international guests.

Having the ability to explain, in English, which ingredients are in a menu item, how the item is prepared and served, and which menu items ‘pair’ well together can allow your bar and restaurant servers to use different techniques and methods to  make  up-selling suggestions to  your international guests.

Suggesting extras such as salad with a steak, a carafe of wine instead of a glass or premium spirit brands instead of regular spirit brands not only builds your check averages but also improves the perception of your restaurant’s service delivery.  Guest feel taken care of when employees suggest items that enhance their dining experience.product knowledge 3 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

It has always been essential for Thailand’s bartenders and servers to be knowledgeable about the products they offer however, they cannot ‘Up-sell’, when they do not have the Hospitality English Language product knowledge they need to suggest your food and drink items to your international guests.

Today, it is important for your bar and restaurant Servers to understand how both food and drink menu items are served as the guest who wants to know how a dish is prepared, or what’s in a certain Thai curry, is just as likely to ask where a single malt Scotch is from, how a cocktail is made, or what the difference is between a Cappuccino and a Café au Lait.

“We don’t have time and our employees don’t need English product knowledge Training”

Other Thai hospitality businesses feel outsourcing English product training is an unnecessary cost as they already have a Human Resource Department or a Food and Beverage Manager who can speak some English. However, just because the Learning and Development Officer and F & B Manager can speak a little bit of English or is an expert at product knowledge it, doesn’t necessarily mean they have the skills to teach employees the effective  English language they need to successful ‘suggest and upsell’ to international guests.  Two different skill sets are required.

product knowledge 2 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Employee attitude to the ‘typical’ boring TEFL English lessons is usually the final reason why Thailand’s hospitality employers avoid investing in English Language training.   However with a bespoke ETC ‘Confidence in English’ Hospitality English Language Training Scheme focused upon Customer Service Excellence and Food and Beverage Employees  you servers will enjoy a multitude of fun and exciting  activities and games designed to accelerate learning.

It may take some time for your Thai employees to become comfortable with recommending your food and drink items, especially in English, however with a ‘Confident in English’ Hospitality English Language Training Scheme from ETC…English Training Courses your Bar & Restaurant Servers will soon become assured and confident that they are providing the correct information to your guests. Then all you have to do is remind them that increasing their product knowledge has a direct payoff in bigger checks, bigger tips and more satisfied customers!

Bilingual Learning Begins in the Womb!

baby Bilingual Learning Begins in the Womb!Bilingual learning begins in the womb – according to a new study carried out by a research team led by Krista Byers-Heinlein and Janet Werker of the University of British Columbia.  The studies compared the responses of newborn babies whose mothers only spoke English with those of mothers who were bilingual and spoke both English and Tagalog.

The research, which was recently published in the Journal Psychological Science, stated that results showed that the babies of bilingual mothers demonstrated awareness whenever they heard both languages, however newborns of single language mothers only responded to English.

The researchers watched the sucking reflex of babies to determine whether or not they recognised linguistic stimulation. Newborns have a tendency to suck whatever touches their tongue, lips, or cheeks, and the rate associated with this kind of motion will increase any time something intriguing occurs. Exposing babies to two distinct languages switching every minute for ten minutes, the study learned that just the newborns of bilingual mothers demonstrated a sucking response when the two languages alternated. The researchers said in the article, “Bilingual newborns’ curiosity about both languages helps guarantee awareness of, and therefore additional understanding of, both of their languages.”

If your child’s English reading, writing , speaking and Math  skills are important to you but your busy schedule only allows for quality family time – why not contact us? We have fun, friendly and experienced private English Teacher who can happily help your child learn the vital skills they need in the safety and security of your own home