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VentureBeat, an internet site that ‘provides news about innovation for forward-thinking executives’ has reported upon a leading brand new virtual intermediary that claims to function as the bridge between flourishing location dependent services and loyalty programs by supplementing instead of competing with the latter.
Appropriately known as, Topguest, the New York City based start-up is designed to connect loyalty programs, used by hotels and airlines, with numerous (virtual) check-in services like Foursquare, Gowalla and Loopt.
VentureBeat reports that Topguest “is going for a niche market and making a bet the travel industry will venture into the location space using its product.”
The initial hotel chain to implement the system is (as of this moment) the Standard Hotels, which is currently based in four cities, and promises users of Topguest a free week at one of its hotels subject to availability and restrictions.
The “free” week occurs if a “Topguest” customer checks in using any of the supported geolocation applications and stays in all four Standard hotels within one week. If however the thought of such restricted travel does not meet the needs of the guest addititionally there is the possibility of issuing 25% off the guests next reservation after 10 check-ins at any Standard hotel, bar or restaurant.
Additional location based benefits include spa treatments, boutique discounts, and cocktails. Topguest in addition has registered three other premier loyalty programs which are to be announced later in the year.
Topguest could possibly be on the brink of the next big thing for directing loyalty marketing, for both hotels and airlines, as guests “checking-in” virtually will be offered extremely targeted promotions from hotels to guide them in the “right” direction and, most significantly, help the travel and hotel industries become location-smart and enhance the method by which they communicate with their customers and guests.
And with social networking sites such as Facebook forecasting the fact that the whole advertising industry will eventually center, around social media, the necessity to communicate effectively, immediately and constantly is extremely important for the survival both in the long and short term.
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