Have you been in sales for quite a while but now need to use English – which is not your first language? Do you know how to sell however, with improved English Language skills you will do a lot better? Then you will hopefully find some of our tips below very useful – they are some the main phrases currently being used by successful native English speaking sales people!
Make sure you take some time to have a go with them, but don’t forget to change them to fit what you are currently selling! Once you feel confident enough, try introducing them into your current sales messages and remember – it’s how you sell not what, and by following some of the simple steps below we are sure you will soon be developing some new and existing business opportunities with your international customers and client!
When building rapport with English speaking customers, first impressions count. You will not have a second chance therefore, as a foreign speaker of English, you will need to choose your words carefully and take care with your pronunciation. Here are some useful selling phrases to use and a few to avoid:-
Anyone who works in sales knows that people buy more if they are in a positive frame of mind. So don’t give negative or irritated clients the opportunity to tell you what a bad day they are having by asking “How are you?”. Instead say “Great to see you again!”
Additionally, always try and use “can do” positive words and phrases which show your prospective client just how willing and able you are to help them. Try phrases such as “Absolutely no problem” “Certainly sir!” “Definitely, if that helps, we’ll do it.” and “Of courses I can”.
We all know the benefits of helping a prospective customer visualise ownership of what we want them to buy. Use English selling phrases such as “Can you imagine how easy your life will be when you can…?” “Consider the money you will be saving in the long term!” and “When you can reduce your costs by buying these, you can charge your customers a more competitive price”. By using English phrases such as these you are showing prospective clients their problem, then you are offering your solution!
Don’t use negative words or phrases! You are offering to do your prospective customer a favour and you know your product is fantastic, so what have you got to apologise for? So never start a conversation by apologising. It puts you at a disadvantage. So do not use phrases such as “Sorry to bother you, I won’t take long” “It’s just a quick call, do you have time to speak to me?”.
There are also several words which you should never use because they will make your listener feel small, they are “Actually,…” “Basically,….” or “Obviously,….” So do not start sentences with these words, they will have a bad effect – avoid them at all cost!
Your voice is also an important sales tool, in fact it’s probably your most powerful resource, so also consider your pace, pitch and projection.
Your rate of speech should match that of any prospective customer. As with body language, it always helps to “mirror” the person you are selling to. Native English speakers have a much broader pitch range compared to other languages. Try listening to the “music” of a native speakers voice when they are talking, It probably sounds overstated and alien to you.
Practice saying this sentence “Great to see you again!” using the following tones types below:
- Use a constant flat tone.
- Exaggerate your voice by making it rise sharply on the two stressed words in the sentence, Great and see ie “Great to see you again!”
How does the sentence sound when you use when you use the first tone – okay or boring?
Unfortunately, to a native English speaker a flat constant tone sounds as if you are bored or uninterested in what they have to say – which is negative and rude and potential customers will not want to buy from you!
If you can practice adding stresses in your voice and you succeed in exaggerating the correct words at the right times you will sound genuine, interested, motivated and polite! However, do be aware of the volume of your voice. If it is too loud you will sound aggressive and “pushy” especially when trying to sell to a native English speaker.
So remember, the voice is the most power tool a sales person has to build rapport with your English speaking customers. So if improving the English selling skills of your employees is important to your business – why not contact us?
ETC… Sales & Marketing English Training Courses are designed to help those people working in Sales & Marketing Industries recognise that it’s ‘how you sell not what you sell’ and successfully develop new and existing sales opportunities with your International customers and clients.