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Thailand 2012: The Year of English Speaking

Thailand’s English Speaking Year 2012 program was launched on the 26th December and the program is set to prepare Thai people for the ASEAN Community in 2015, in which the citizens of the ten ASEAN nations would be more connected.

Education Minister Worawat Ua apinyakul 150x150 Thailand 2012: The Year of English SpeakingThe English Speaking Year 2012 program aims to make Thailand ready to be a part of the ASEAN Community in 2015, because the English language will be major language spoken between  the  ASEAN member countries. Also, the program aims to raise the Thai people’s awareness of ASEAN.

According to Minister of Education Woravat Auapinyakul, English must play a key role in communication for Thais and the Ministry of Education will to place more emphasis on communication in English until the majority of the Thai people can communicate in English.

Britain’s former Prime Minister Tony Blair has also been busy promoting the new English Speaking Year 2012 program as he acted as an honorary English teacher at the Education Ministry on the 16th January January where he stated “How happy I am that Thailand decided to take the teaching of English seriously.  It makes sense as the world today is more and more one community and English is a universal language. So it is very sensible for the education system in Thailand to do this.” Tony Blair 150x150 Thailand 2012: The Year of English Speaking

As the migration of labour within Asean countries begins in 2015, career training and personal development are needed now, if Thai hospitality workers are to remain competitive.  However job skills alone are not the crucial factor in making Thai hospitality workers superior to Singaporeans or Malaysians – we need to improve their Hospitality English language skills too.

Mr Worawat, Minister of Education, has said the Ministry wants students to have the confidence to speak English without worrying too much about grammar.   Therefore from the 4th January, students, teachers, officials and government offices under the jurisdiction of the Education Ministry have started speaking English at least one day a week as part of The English Speaking Year 2012 program and they will complete activities which will give them opportunities to speak English and build up their confidence in using it without excessive concern about grammatical errors.

DSCF0579 150x150 Thailand 2012: The Year of English SpeakingWith ETC’s ‘Confidence in English’ Hospitality English Language Training Schemes (HELTS) how your employees  ‘perform’ On-The- Job  is emphasised rather than the ‘testing’ of what grammar knowledge the trainee has acquired in a classroom. ‘Confidence’ with service excellence Hospitality English language and professional development are our priorities as we believe it is our responsibily to help your employees communicate ‘confidently’ and realize they are part of the “global village”

HELTS “On-The-Job” training sessions create a positive learning and development environment as employees are encouraged to learn by doing; actively listening, questioning and problem-solving while also receiving helpful feedback. To do this our ETC Trainers first present the Hospitality English language to employees practicing pronunciation and fluency, and then Trainers demonstrate using the language “On-The-Job” in a realistic accelerated learning role-play.

ETC… Hospitality English Language Training Schemes (HELTS) are the difference between customer service excellence and mediocrity  So CONTACT US TODAY or check out our FACEBOOK PAGE to see how our unique ETC HELTS can help your employees become part of the ASEAN Community in 2015.

Boost your social network profile with English Language Training!

ETC’s Hospitality English Language Training Schemes can help you connect with customers.

facebook 150x150 Boost your social network profile with English Language Training!With social networking sites such as Facebook, Google+ and Twitter you now have the potential to connect with millions of people who may be interested in your business and services.  Social networks have quickly become the new marketplace where you can engage with your existing customers directly and where you can attract new potential prospects easily.

Since the explosion of networking sites both your existing customers and your potential new customers are using sites such Facebook, Google+ and Twitter more and more in their day to day lives.  In fact, do  you know that:-

  • 78 per cent of consumers trust peer recommendations, only 14 per cent trust advertisements (Nielsen).
  • In 60 seconds, 695,000 status updates, 79,364 wall posts and 510,040 comments are published on social networking site Facebook (go-gulf.com 2011)
  • 177 million tweets are sent per day in the world (Buysellads 2011)
  • If Facebook were a country, it would be the world’s third largest and twice the size of the U.S. population (Facebook and world population data)
  • While the TV took 13 years to reach an audience of 500 million users, Facebook reached 100 million in 9 months (Socialnomics 2010).google plus logo12 150x150 Boost your social network profile with English Language Training!

Unfortunately however, as consumers become more confident in the usage of interactive media, Hotel Groups and Hospitality Management Companies are finding it more difficult to connect with consumers and must work harder to attract, engage and interact with them if they wish to encourage their customers to make bookings via sites such as Facebook, Google+ and Twitter.  Especially as:-

  • Social media now influences the brand perceptions and purchase decisions of 38 million people in the US (Businesswire 2011)
  • Companies like Dell make $6.5 million from Twitter sales (Guardian.co.uk)
  • Businesses such as MTV, Starbucks, Coca Cola, Oreo and Converse are engaging with more than 20 million users every day (Socialnakers 2011).
  • Top social game apps earn the reach of TVs top-rated shows. The engagement of an addictive game has the popular culture impact of Rock and Hollywood stature (#Socialgaming Astech SF 2011)
  • In the near future, we will no longer search for products and services. They will find us via social media (Socialnomics 2010)

twitter icon 150x150 Boost your social network profile with English Language Training!According to the statistic from the Internet World Stats, it is reported that the Internet users is growing at an explosive rate, with 480% growth during 2000 – 2011. Currently, there are a total of 2.095 billion internet users globally, of which 44% are in Asia accumulated to 922 million. It also shows that internet users in Thailand has totaled 18.3 million and projected to grow to 66.7 million users by this 2011.

Even Mr. Akapol Sorasuchart, the President of the Thailand Convention and Exhibition Bureau (TCEB), said recently “Social Media has been considered as the most effective tool and played a significant role in all business aspects. It is also accounted to the business-to-business platform. Many of business corporations have already jumped on the social media bandwagon in order to engage in two-way conversations with their customers and drives business success.”

How can ETC’s Hospitality English Language Training Schemes help you connect with your customers – daily?

DSCF02971 Boost your social network profile with English Language Training!Unfortunately, a full-time Hospitality English Language Training scheme still remains just another burden for many Hotel Groups & Hospitality Management Companies within Thailand.   These companies still believe “They don’t have the time”.  However this also means these same businesses are still unaware of the power a full-time Hospitality English Language Scheme has to ‘continually connect’ them with guests during their stay and long after they have left the property.DSCF0473 Boost your social network profile with English Language Training!

On a property level, hotels can ‘personally connect’ with guests by scheduling “On-the-Job” English Training sessions in areas of the property where guests can easily observe, and be encouraged to actively participate in, employee training sessions.  Once guests have left the property they can continue to monitor employee progression through the hotel website, Facebook Page and Google+ Circles as you update your social network profiles with images of “On-the-Job” English Training sessions; post comments on topics being taught and involve your customers in interactive English grammar games and quizzes.

DSCF0552 Boost your social network profile with English Language Training!By investing in employee educational development with a full-time ETC Hospitality English Language Training Scheme, hotels will not only be taking ‘social responsibility’ for the personal and professional development of their employees they can ‘connect’ daily with their customers.  So CONTACT US TODAY or check out our FACEBOOK PAGE to see how our unique ETC HELTS can help your business engage with your existing customers and  attract new ones!

How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

Are your bar and restaurant servers the hospitality professionals your international guests expect them to be?

product knowledge 1 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Knowledge is power and, for Thailand’s hotels, restaurants and bars, Hospitality English Language Training combined with English product knowledge training can mean more profits. The problem is most Thai servers don’t have the Hospitality English Language skills or English product knowledge required to make informed recommendations to your international guests.

Having the ability to explain, in English, which ingredients are in a menu item, how the item is prepared and served, and which menu items ‘pair’ well together can allow your bar and restaurant servers to use different techniques and methods to  make  up-selling suggestions to  your international guests.

Suggesting extras such as salad with a steak, a carafe of wine instead of a glass or premium spirit brands instead of regular spirit brands not only builds your check averages but also improves the perception of your restaurant’s service delivery.  Guest feel taken care of when employees suggest items that enhance their dining experience.product knowledge 3 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?

It has always been essential for Thailand’s bartenders and servers to be knowledgeable about the products they offer however, they cannot ‘Up-sell’, when they do not have the Hospitality English Language product knowledge they need to suggest your food and drink items to your international guests.

Today, it is important for your bar and restaurant Servers to understand how both food and drink menu items are served as the guest who wants to know how a dish is prepared, or what’s in a certain Thai curry, is just as likely to ask where a single malt Scotch is from, how a cocktail is made, or what the difference is between a Cappuccino and a Café au Lait.

“We don’t have time and our employees don’t need English product knowledge Training”

Other Thai hospitality businesses feel outsourcing English product training is an unnecessary cost as they already have a Human Resource Department or a Food and Beverage Manager who can speak some English. However, just because the Learning and Development Officer and F & B Manager can speak a little bit of English or is an expert at product knowledge it, doesn’t necessarily mean they have the skills to teach employees the effective  English language they need to successful ‘suggest and upsell’ to international guests.  Two different skill sets are required.

product knowledge 2 150x150 How Can English Product Knowledge Training Benefit Thailand’s Bar and Restaurant Servers?Employee attitude to the ‘typical’ boring TEFL English lessons is usually the final reason why Thailand’s hospitality employers avoid investing in English Language training.   However with a bespoke ETC ‘Confidence in English’ Hospitality English Language Training Scheme focused upon Customer Service Excellence and Food and Beverage Employees  you servers will enjoy a multitude of fun and exciting  activities and games designed to accelerate learning.

It may take some time for your Thai employees to become comfortable with recommending your food and drink items, especially in English, however with a ‘Confident in English’ Hospitality English Language Training Scheme from ETC…English Training Courses your Bar & Restaurant Servers will soon become assured and confident that they are providing the correct information to your guests. Then all you have to do is remind them that increasing their product knowledge has a direct payoff in bigger checks, bigger tips and more satisfied customers!

Business Socialising for the Festive Season.

business socialising 01 150x150 Business Socialising for the Festive Season.It’s almost holiday season again and it will soon be time for the parties to begin; there will be the usual round of business/social events including cocktail receptions, luncheons and dinners – so now might be a good time to brush up on your English socialising skills.

In what ways do you try to build a relationship with a new business contact? What situations have you encountered when socialising with people from other cultures?  What differences (and similarities) have you experienced? Socialising with your business contacts isn’t just for fun – it can also make doing business a lot easier.

How many business deals have been closed not in the boardroom, but in a restaurant or bar? Whether you are at a business dinner, an exhibition stand, showing a visitor around your business or hotel, or attending a festive season event – you need to be able to make conversation in an appropriate and confident way.  The ETC…English for Socializing is for those people who want to be able to build and maintain successful business relationships with international clients, guests and colleagues.

With ETC…English for Socializing you will practice .and present all the essential expressions and conversation techniques that will enable you to socialize and make business contacts in English within the following areas:-

Making Contact:business socialising 03 150x150 Business Socialising for the Festive Season.
Welcoming Visitors
Getting Acquainted
Entertaining a Visitor
Eating Out
Networking at a Trade Fair

Each unit of the ETC…English for Socializing is designed so you present and practice various strategies for successful socialising and small talk.  You will also experience a wide variety of engaging exercises, stimulating role-plays and conversation activities which are designed so you can practice your new socialising skills in realistic relationship-building situations.

You will also learn to  understand the potential difficulties that may arise when you are trying to establish good business relationships and learn to exchange pleasantries or simply chat with ease. You will also learn useful phrases and vocabulary that will enable you to make small talk on a variety of topics such as the weather and sport.

business socialising 02 150x140 Business Socialising for the Festive Season.ETC…English for Socialising is part of our ‘Confidence in English’ programs.  It is an ideal course for anyone who needs English to socialise in a professional situation.  With our ETC…English for Socialising, uncomfortable silences during a business dinner will be a thing of the past – you will be prepared for anything! So contact us today and make the most of your social events this holiday season!

Japanese Companies are Turning to English Language for Help

Shinjuku District Tokyo Japan 150x150 Japanese Companies are Turning to English Language for HelpMajor Japanese businesses realise the importance of using English, if they are to compete in the expanding international market – do you?

Japan’s top online retailer Rakuten is trading Japanese for English as its official language – company wide – in preparation for an overseas expansion, a move “crucial for us to survive in this competitive industry,” said spokesman Hirotoshi Kato.

However the online giant is not the only Japanese firm to turn to the English language as it searches for overseas growth due to shrinking domestic markets.

During October 2010,  electronics maker Sharp announced they will adopt English as its official language, in its research and development division in Japan and Fast Retailing, which operates the cheap-chic Uniqlo brand, also plans to become a more global company, looking to increase its overseas sales ratio to more than 50% in 5 years from about 10% now.

Electronics giant Panasonic says about 80%  of its new recruits for white-collar positions will be foreigners in the financial year starting next April.  Kentaro Kakihana, leader of Panasonic’s global recruiting team, said the company was seeing “demand for more foreign colleagues to help develop products that suit various local needs”.

Electronics giant Sony, which is headed by Welsh journalist-turned-CEO Howard Stringer, says it has aggressively recruited engineers in emerging countries such as China and India in recent years.

But for Osamu Kishimoto, the general manager at Sony’s human resources development department, nationality is not an issue. “We are just looking for excellent talent.”

Talented and well trained English speaking employees are definitely an asset to any business and  well-structured, professionally delivered English training such as an ETC…Confidence in English program can help your business  survive and expand in this current economic climate.

ETC…English Training Courses  are committed to meeting and exceeding your expectations with innovative and effective Hospitality, Professional and Sales & Marketing English Language Training solutions.  So CONTACT US TODAY and see how our strategically designed English Training Courses will focus upon on the specific requirements your business needs to build and develop successful international guest, client and customer relationships.

read more at: asiaone.com

Make English Training an Investment, not an Expense

professional training 013 150x150 Make English Training an Investment, not an ExpenseMany business owners on Koh Samui agree that English training for staff is essential. After all, how can someone learn to drive when they haven’t been taught? However many business owners here on the island have become frustrated with English training, feeling that they’re “simply throwing money away”. But English training should be thought of as an investment, not a cost because, if done properly, with well-planned training sessions which are co-ordinated with a company’s objectives together with customer satisfaction as the primary goal, money spent on focused English training provides a beneficial return on investment.

It is also good to remember too that inadequate English training can result in higher turnover, a negative working environment and most important, unhappy guests. A business loses 68% of their customers as a result of an employee having an indifferent attitude. This indifference is typically the result of an ill-equipped, dissatisfied employee who does not have the motivation and English skills they need to do their job effectively. But merely sending employees off to be trained isn’t enough. Making certain employees hold on to the English skills they’re taught requires briefing, debriefing, monitoring and constant reinforcement by the owner.professional training 21 150x96 Make English Training an Investment, not an Expense

Those employees who are scheduled for English training courses need to be briefed prior to English training so they can appreciate why the English training is important and what will be expected of them afterward. Identifying the English training focus differs from job to job, from front of house to back of house, and from business to business. In reality, what might appear essential for an employee to learn from the owner’s point of view could be completely different from that of the customer’s perspective.

Because of this, it’s vital that business owners ascertain their customers’ requirements and evaluate if they’re being fulfilled as this information needs to be taken into account when preparing English training sessions and must obviously be passed on to trainees. Carrying out a variety of customer-service surveys can help discover these requirements, how effectively they’re being achieved, plus the areas in which employees are falling down and how they may be improved.

After English training sessions, employees need to be debriefed to make certain they learned the language they were meant to. Debriefing likewise helps reinforce the reasons why new language skills and training points are necessary. Most businesses will pay out thousands of baht on English language programs, but merely a small fraction of that amount – if any whatsoever – on monitoring and reinforcement. It’ takes 6 months to change an old behaviour pattern with a new one, but it is important to remember that in order for this to happen English training topics must be constantly monitored and reinforced.

professional training 031 150x99 Make English Training an Investment, not an ExpenseCustomers also provide reinforcement for employees, especially if employees recognise that customer satisfaction is higher than before the English training. If so employees are apt to make the continued effort to maintain those higher levels of customer satisfaction. Often the smile on a customer’s face is sufficient, but sometimes it’s going to necessary to perform customer-service surveys either verbally or via comment cards. This customer feedback needs to be passed on to employees too so can understand that the learned language and skills are making a difference.

Correctly trained employees are definitely an asset to any business. Which is why, well-structured, professionally delivered English training such as the ETC…Confidence in English programs plus proper monitoring and reinforcement saves time, costs and customers!

So contact us today and see how our strategically designed English Training Courses will focus upon on the specific requirements your business needs to build and develop successful international guest, client and customer relationships.

Suggestive Selling Can Increase Your Revenues & Your Bottom-line — Significantly!

Training Restaurant 01 Suggestive Selling Can Increase Your Revenues & Your Bottom line — Significantly!ETC…English Training Courses are currently offering a 10 hour ‘Suggestive Selling English For Restaurant Servers’ course and we are offering this high season intensive English program for only 6500.00 Baht!

We’ve all had a hard year, and we’re all feeling it in our bottom-lines but thankfully, high season is  here! Now we have one final opportunity to salvage what we can from 2010 – but are your restaurant staff ready to make the most of each prospective sale?  Do they have the English suggestive selling skills they will need to substantially increase your revenue and increase your bottom-line?

A great number of studies have proven that the most motivated, effective and productive employees are those who’ve been given comprehensive training. They’re the best of the best.  They frequently have the biggest stake in the future of your business and repeat customers are a key part of that business.

But, without good service, few customers will return to a restaurant.   It is vital therefore that, during the upcoming high season, your restaurant servers do more than just wait on your customers.  He or she must also be a salesperson. They must do more than take orders and deliver food.  Your restaurant servers must also be selling a product – your restaurant and your menu, and suggestive selling is the most powerful tool your Wait Staff can use to do that.

Training Restaurant 02 Suggestive Selling Can Increase Your Revenues & Your Bottom line — Significantly!However, suggestive selling is not insisting that guests’ have one of everything on the menu; it is simply guiding their dining experience and making them feel comfortable and welcome. When a server suggests and asks questions about what guests like, the guests feels as if their best dining experience is in the interest of the server.  As a result, loyalty is quickly built and satisfied customers will return.

Our pre-high season 10 hour ‘Suggestive Selling English for Restaurant Servers’ program has therefore been designed so that your servers present and practice effective English suggestive selling language and learn vital English communication skills which will help them successfully meet your international guest’s expectations, build loyalty and most importantly – increase your revenue and improve your bottom-line!

So, contact us today  and help your wait staff recognise that when using English and suggestive selling –  ‘it’s not what you say, it’s how you say it’ which makes all the difference!

Helpful Training Tips for Koh Samui Small Business Owners

training tips 1 Helpful Training Tips for Koh Samui Small Business OwnersWell-trained staff members are vital if your small business is going to survive this current global economy.  A great number of studies have proven that the most motivated, effective and productive employees are those who’ve been given comprehensive training. They’re the best of the best, and they frequently have the biggest stake in the future of your company.

In a perfect world, you would certainly have the ability to employ individuals who have already got the particular skills your business demands.  Having said that, occasionally here on Koh Samui,  the need for trained workers does outweigh the local supply.

This must certainly be when training becomes most vital as it not only gives your employees the professional or technical skills they need to do their job, but it also demonstrates that you’re committed to them and serious about taking them forward into the company’s future. This helps keep workers motivated and involved.

But how do you successfully launch an employee training program within your own company?  Below are some helpful tips for small business owners to consider:-
Consider The Cost:

Training is an investment, however for many small business owners cost is usually the main reason why it is often ignored or even considered optional.  However training must be regarded an investment in the future of the company and not as an unnecessary expense. Admittedly effective training is often a costly up front expense, however it is a vital a long-term investment in the continued development and growth associated with your human resources.

Determine Your Requirements:training tips 2 Helpful Training Tips for Koh Samui Small Business Owners

Like many small business owners you may not have limitless funds or even the time to carry out an employee training course, it is advisable therefore to determine ahead of time exactly what you want the focus of your training course to be. Take into account the skills which you needs now and those which your business will need in the future as these will undoubtedly give you the biggest return on your training investment. Ask yourself the question, “How is this training going to benefit my business?” Continue doing this as the needs of your business, and your employees, change.

Learn to Earn:

Some of your employees may believe that your training topics are not applicable to their role within your company and therefore may consider it a waste of time.  It is important therefore to encourage an environment of learning and earning. In today’s competitive economy, if a business doesn’t learn or adapt, it’s going to be left behind. However a business learns, and therefore earns, as its people learn. So explain to your employees that you are going to introduce a valuable training program, which will help further their careers and subsequently help them earn more.  But also tell that them that they too must continue to develop their skills and stay on top of their profession, especially if they, and the company, want to continue earning in the future. Once your employees have committed to learning your continued support must be provided, by supplying them with the relevant resources they will need to succeed.

Quality Counts:

If your training is to be effective then it is vital that you use quality instructors or trainers plus relevant resources and materials. Consider carefully the person you choose to deliver the training course as they will obviously have a impact on success of your efforts.  So whether your chosen trainer is a professional or just an experienced staff member it is important that they are aware of your needs; understand the training topic and have the ability to deliver exactly what your want in a way your employees will understand.  Appropriate training materials and resources are also important as your employees can refer to these valuable resources again once training is complete..

training tips 3 Helpful Training Tips for Koh Samui Small Business OwnersTraining Environment:

A suitable training environment is important if you want your employees to understand the training you are providing. Therefore arrange for training sessions to be held in an area which is quiet and spacious.  If possible equip your training area with a TV, computer and/or projector so your trainer can utilise visual resources and materials to reinforce vital training points.

Constant Reinforcement:

If training is to be effective you must not limit it to only new employees.  Arrange for training courses to be ongoing as this will help keep your employees’ fresh and their skill levels high. Constant reinforcement and questioning with regard to training topics will also motivate your staff to continue learning, growing and improving professionally.

ETC…English Training Courses  is committed to meeting and exceeding your expectations with innovative and effective Hospitality, Professional and Sales & Marketing English Language Training solutions.  So CONTACT US TODAY and see how our strategically designed English Training Courses will focus upon on the specific requirements your business needs to build and develop successful international guest, client and customer relationships.

Can Your Front of House Staff Explain Your Product to English Speaking Guests?

bigbuddajpg Can Your Front of House Staff Explain Your Product to English Speaking Guests?The main focus of many hospitality training programs must be the encouragement of Front of House staff to be more pro-active when it comes to anticipating the needs of guests and freely offering additional, relevant information.

However to be able to deliver pro-active hospitality services, Front of House employees must first have a very strong working understanding of their “product.”

This obviously means they must first be capable of answering the question: “What is our product?” Unfortunately a lot of employees nowadays believe that they are working in the “room rental” business. While it’s true that guests are in fact paying for “time” spent in your “space,” what they are actually purchasing is  their very own personal travel experience; an experience affected by the destination, location, local points of interest, attractions, and needless to say the hotel features and amenities outside of their room.

When Front of House staff understand their product , they can supply guests with the information and “local insider’s tips” which are important to any out of town visitor.  Unfortunately the majority of hotels and resorts today appear to put little, if any, energy into training their employees to understand the product. Maybe they believe that “the locals” ought to have this information already.

Elephant trekking Can Your Front of House Staff Explain Your Product to English Speaking Guests?Yet past experiences shows us that simply because an employee is a local resident it doesn’t necessarily mean they are automatically an expert.  Therefore, Managers and Human Resource Departments must work closely with their Front of House team by:

  • Outlining forthcoming community events and activities at pre-shift meetings.
  • Place a local and hotel events calendar in an area which is easily accessible by all staff.
  • Have Front of House Staff attend local area attractions and entertainment complexes.
  • Ask members of the local business community, who also provide services to your guests, to come and provide details to your employees.
  • Hotels with restaurants should hold in-house food tastings. It can also be beneficial to ask Chefs from other local, popular restaurants to come in and do the same.
  • Develop a product knowledge trivia questionnaire that will test your employees working understanding of your product.
  • Any time your guests have a new question or request, record the question plus the answers or solutions in a front desk log-book or give daily reports so that other staff can keep updated.
  • Large hotels and resorts, may find it more beneficial to ask representatives of each department, for example F&B, activities director, sales directors, to speak with front of house staff at departmental meetings so that any new or upcoming programs, services and events can be explained.

kohsamui tourism Can Your Front of House Staff Explain Your Product to English Speaking Guests?By simply delivering training session in the topic area associated with understanding your product, you will be supplying your Front of House team with the vital tools they need to enable them to not just answer guest questions, but likewise be able to pro-actively offer extra, useful information that will help to make your guest’s stay that much more fulfilling.

All of ETC’s  ‘Confidence in English’ Hospitality training programs include  sessions which focus  upon Koh Samui’s popular attractions  so contact us today and discover how an investment in an ETC…English Training Program can give your business a strong competitive edge and help develop your guest loyalty through customer care and guest satisfaction

Focus On Your Children’s English Spelling To Improve English Literacy & Linguistics Skills

New research claims that increases in illiteracy amongst teenagers are due to the intricacies of the English Spelling system.

According to a report in the English newspaper, the  Daily Telegraph, a high number of “inconsistencies” in the way basic English words are spelt and pronounced is making harder for children to read and write English at a young age.

Masha Bell, author and literacy researcher, told a conference of English teachers on Friday 9th July, that sweeping reforms are needed to the spelling system to improve children’s English linguistic skills.

She said that English employs 185 “unreliable” spellings for just 44 speech sounds. Words such as too, true, who, flew, shoe and you all employ different letters to represent the same sound.

According to academics, children in Britain normally take three years to read to a decent standard.

But in Finland – where words are more likely to be pronounced as they look – children can read fluently within three months.

Her comments were made to the annual conference of the National Association for Teachers of English in Leicestershire.

Speaking before the conference, Mrs Bell, author of the books Learning to Read and Rules and Exceptions of English Spelling, said English was unique in the way in which “identical letters make different sounds”.

“It is difficult to learn any subject, or even to train for a trade nowadays, without learning to read and write first, but roughly 20 per cent of all speakers of English leave school with very poor literacy skills,” she said.

“The antique, inconsistent spelling system of English is probably the main reason why the UK has a far longer tail of educational underachievement than any other European country, why more of our young people are Neets (Not in Education Employment or Training), why many end up in jail, and why improving their chances of re-offending while in prison is much more difficult too.”

Mrs Bell’s views have been criticised in the past for advocating “dumbing down” of a spelling system that has naturally evolved over centuries.

She has previously claimed that children face 800 words by the age of 11 that hinder their reading ability because of the way they are spelt.

Words such as orange, foreign, rhinoceros, handkerchief, soldiers and stomach all contain letter combination’s that are more commonly pronounced in a different way, she claimed.

If your child’s English reading, writing and speaking skills are important to you but your busy schedule only allows for quality family time – why not contact us? We have fun, friendly and experienced private English Teachers who can happily help your child learn the vital skills they need in the safety and security of your own home.